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The citizens of Sherman, Texas, Ardmore, Oklahoma and Glendive, Montana were treated to another brilliant display of awesome, hilarious and downright weird marketing by Will Ferrell and Old Milwaukee during the Super Bowl last night.
Ferrell has been working with Old Milwaukee for the last two years, filming beer commercials and just not telling anyone about it. Ferrell has even disclosed that he is not being paid by Old Milwaukee for these commercials and only asks that he is given total creative control. I guess money isn’t the most important thing to some people. Hollywood, man.
The campaign has filmed Ferrell speaking to the everyday American in Midwestern towns like Davenport, Iowa and Terre Haute, Indiana, which Ferrell dubbed the “Crossroads of America,” putting any future tourism marketing ventures on a tee for the Terre Haute Chamber of Commerce.
Last night, the latest ad exclusively aired in the three towns mentioned above, and man, it is something.
This is just the latest in a strange, yet hilarious, viral marketing campaign by Ferrell and Old Milwaukee. Last year, it was him walking through some sort of field that only aired in small Nebraska towns. Or this summer, when they teamed up with Jose Canseco to film a series of ads targeting Kansas City Royals fans during the 2012 MLB All-Star Game in Kansas City. The ads only aired in the KC market. Oh yeah, and here’s the best one with him smashing a beer can in slow motion. Hitting full beer cans with a baseball bat. TFM.
This is just further proof that Will Ferrell is an American treasure. Of course, he needs to start making movies again, or else we’re going to have an entire generation of referring to the greatest comedy actor of the 21st century as “that guy from the Twitter parody accounts.”
If anything, this makes me want to go out and buy a dirty 30 of Old Milwaukee and leave it in the fridge not to drink (dry lager ain‘t exactly my thing), but just to say that I have Old Milwaukee in my fridge. I guess this kind of marketing really does work.
[via USA Today]