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Water Flavored Alcohol; Yeah, This Will Work

Have you ever been in the beer aisle at the store hoping you’d run into water that gets you drunk? If you have, AIR has your back. I’m guessing the pitch to whichever insurance company took them on was carefully worded and meticulously delivered, because that’s a hard sell.

Called ‘Air’ (Alcohol Inspired Refresher), the carbonated alcoholic drink is virtually tasteless, colorless, odourless—like alcohol that tastes like water—so no one will know you’re getting drunk on it.

The malt-based mixture contains 4% alcohol, and also comes in berry and citrus flavors.

An alcoholic drink that tastes, looks, and smells like water? And it gets you fucked up? I see nothing wrong here. I mean what could possibly go wrong? You’re basically providing kids an undetectable route to inebriation. I just hope some parched child doesn’t find a cup of this stuff sitting around.

Air will soon be available at grocery stores in San Francisco, Las Vegas, Los Angeles, Portland and Seattle at 4 can for US$6.99, and US$1.74 each.

Weird, I would have chosen those exact cities to test the product’s viability. My guess is they’ll love the stuff, at least until it gets too mainstream. If AIR doesn’t catch on in these hipster meccas, you know it’s doomed.

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Dillon Cheverere

Dillon Cheverere (@DCheverere) is the Vice President of Media for Grandex, Inc. He's a native Texan with a full head of hair and knows his way around a nice box of red wine. Dorn graduated (BBA) with a GPA sitting in the meaty part of the bell curve, not lagging behind, but not trying to show off, either. Golf is his game now. He's long off the tee but can't putt for shit. Email: dillon@grandex.co

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