It sounds like a pledge task, but this guy apparently attempted the beer mile world record under his own free will. Nick Symmonds is his name, and he’s an American olympian (finished 5th in the 800m race at the Olympics in London). The beer mile goes like this: chug a beer, run a quarter mile, then repeat three more times. He finished in a respectable 5:19. Unfortunately, and shamefully, he finished behind some flannel wearing Canuck, who finished in a swift 5:09. You have work to do, Nick.
Here’s the video: