The tweet is below, sent from the official Twitter account of Cinnabon.
See, Fisher’s most famous movie role is Princess Leia from ‘Star Wars.’ Her character had an iconic hairstyle in the classic film that included two large buns on either side of her head. Cinnabon makes cinnamon buns. Buns. It’s a play on words. Get it? Buns. We’re talking about hair buns and cinnamon buns. Two different kinds of buns. Like the pastries. Buns! #Branding.
People flipped out because it’s 2016 and people flip out. This isn’t offensive, and if you disagree, I hope nothing good happens to you or those you care about as long as you live, because you’re a miserable asshole..