After 32 years, Anheuser-Busch InBev, Budweiser’s parent company, is ending its relationship with the U.S. Olympic Committee, effectively ending Budweiser’s sponsorship of Team USA.
From Ad Week:
“We continually evaluate our sponsorships as our business priorities evolve and we’re adjusting our portfolio to reflect those priorities,” said Eelco van der Noll, vp of experiential marketing, in a statement. “We’re proud of our long-term partnership with the USOC and all that we have accomplished together on behalf of America’s athletes.”
How are you going to do us like that, Budweiser? Months after releasing the “America” cans, considered by many in the game to be one of the biggest patriotic power moves of all time, you’re just going to bail on America like that?
To be fair, a number of major brands did not renew their sponsorship of the U.S. Olympic Committee, so it’s not as though Budweiser is alone in its treachery. The key takeaway here is that the highly sought after spot of official beer of America’s best athletes is open. Who’s going to fill Bud’s shoes? It’s tough to say, especially when you consider how many other beer brands Anheuser-Busch InBev owns, but it’s definitely a high priority issue, in my opinion.
I could see Miller or Coors coming in for the kill here. A very patriotic, Sam Elliot narrated Coors commercial during the Olympics would definitely get the people going.
Regardless of what beer brand decides to sponsor our Olympic team, one thing will remain the same: Team USA will dominate and bring home more golds than anyone else. That’s just what we do..
[via Ad Week]
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