Are You Ready for Icing To Be Back?

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Because it is. Maybe. Because this dude ordered what looks like a massive burrito at a restaurant, but the waiter didn’t bring him a massive burrito. He cut into a Smirnoff Ice wrapped in a tortilla and pushed the burrito down around it like a brown paper sack from a 40 ounce.

With the video pulling in over two million views on Facebook and over a million on Instagram, Icing could be back? It went mainstream.

They really put it in a burrito. #BringBackIcing

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I’ve seen some creative ways to Ice someone but the Ice burrito is next level. Like they had to orchestrate this move with the kitchen, right? You slip the head cook a crisp twenty and a Smirnoff and ask him to cook up an Ice burrito and deliver it to the kid in the Stussy shirt so you can go viral and pull a 2010 movement from the grave.

People forget how awesome/awful Icing was. A well executed Icing got people so hype, but you knew that if you Iced someone your number would be called next, so you were always hesitant to pull the trigger. No one wanted to get Iced because it’s legitimately miserable. And they always came at the worst time. Like fuck off, Connor. I have a test in an hour that I’m cramming for right now; I don’t have time for your childish games. But you have to take it down. Them’s the rules. The only thing worse than getting Iced is being the guy who gets Iced but doesn’t pay the piper.

Be ready and buy a sixer of Smirnoff. Just in case.

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Dillon Cheverere

Dillon Cheverere (@DCheverere) is the Vice President of Media for Grandex, Inc. Email:

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